What advantages does social media marketing offer your company?
Social networks know a lot about their users: age and gender, place of residence, cell phone brand, interests and behavioral model. For example, Facebook knows which of its millions of users belong to the group of "men aged between 35 and 40 from Stuttgart who frequently shop online and are married". But how is the data collected? Quite simply. The user provides all the information both when filling out their profile when registering and through actions within the network. This includes information such as "Like" marks, logging into the network from a mobile device, clicking on ads, etc.
Why is social media marketing so important?
- Social media marketing allows you to address a narrow target group who are interested in specific products or services
- Social media marketing allows you to successfully promote not only products and services, but also information, media or people
- Social media marketing increases awareness of your brand
- User loyalty and brand loyalty increases via social media
- You can attract new visitors to your website
Where is your target group on social media?
Before you plan specific social media measures, you need to have a clear idea of who the end consumers of your products or services will be. An incorrectly selected target group can lead to business failures.
The better you know your customers, the faster your business will develop. To determine exactly which social media networks are best suited to you and your products, you need to know which target group uses which social media offerings:
Facebook is the largest international network with a wealthy and therefore valuable audience. While Facebook was initially intended as a networking platform, more and more companies have used Facebook for themselves and changed the function of the platform. Currently, a Facebook feed consists mainly of advertising, news and insights.
In Germany, Facebook is clearly ahead with 32 million monthly users, mainly aged 25-34 years.
The network is characterized by rapid growth and is predominantly dominated by a female audience. High-quality photos are a key element for successful sales via Instagram. With 21 million users between the ages of 18 and 30, Instagram is the second most used network after Facebook.
What sets Xing apart from other networks is its focus on professional topics that affect 17 million users across Germany. It is primarily about establishing and maintaining professional contacts. Unlike Facebook & Co., Xing is limited to the DACH region. Statistics show that men use Xing more often than women. Most users are in the 30 to 49 age group.
LinkedIn is also mainly used for business purposes and networking. While Xing is limited to the German-speaking market, LinkedIn is a global business platform and has 14 million users worldwide.
The editorial plan
Do you already have a social media profile and lack the time or creativity to post new content? For company profiles, it is very important to post regularly in addition to the quality of the content. Unfortunately, there is often a lack of time for this in hectic everyday life and posts are often completed and posted shortly before the end of the working day. An editorial plan can help you to efficiently implement and plan the production and publication of content. Because only with a consistent posting frequency will the organic reach not decline. The editorial plan can increase the quality of content, make work easier for all units involved and therefore also save valuable resources.
How can we support you?
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We create posts for your social media channels in a timely manner based on an editorial plan
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The content creation ranges from pure text ads to image/video postings to reels on Instagram
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We work closely with our UX unit to create sophisticated content
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Of course, we make sure that all specifications (such as image size) of the respective channel are adhered to
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You decide to what extent you need our support: This ranges from the simple correction of your postings (dual control principle) to the complete creation and publication of content
We create posts for your social media channels in a timely manner based on an editorial plan
The content creation ranges from pure text ads to image/video postings to reels on Instagram
We work closely with our UX unit to create sophisticated content
Of course, we make sure that all specifications (such as image size) of the respective channel are adhered to
You decide to what extent you need our support: This ranges from the simple correction of your postings (dual control principle) to the complete creation and publication of content
Community Management
Keeping in touch with your community is more important today than ever before. In addition to website visitors, this also includes your fans and followers on various social media channels. By answering questions and moderating chats on social networks, your company enters into a dialog with future customers. The conversation with followers/customers can have a positive effect on (re)sales and increases the likeability of your company. We are happy to help you actively shape these relationships.
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We take over communication on your social media channels for you
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We are also happy to answer complex inquiries in cooperation with specialists on the customer side
