RECOGNIZING CUSTOMER NEEDS AND ACTING IN A TARGETED MANNER
Data-driven marketing also enables the automation of processes. This means that if customers are interested in product A on your website, most of them will also be interested in the similar product B. Based on the findings, decisions are now made for the targeting of online marketing campaigns to the right target group. The result is that all your customers who are interested in product A are automatically shown product B. This shows: Data-driven marketing is a repetitive process that constantly improves the relevance and impact of your online campaigns through optimal targeting.
How you benefit from data-driven marketing
Targeted TARGETING
Targeted targeting allows you to address different target groups in a personalized way and increase customer loyalty. At the same time, it contributes to an improved user experience on your website.
INCREASE CONVERSION
For a better understanding of user behavior on your website, you can use individual tracking to record page views of various measurement points and clicks, visitor sources and potential bounce points and thus increase your conversion rate.
EFFECTIVE BUDGET PLANNING
Based on your data analysis, you can use the marketing budget effectively and improve the marketing ROI (return on investment) step by step. This makes the success of your online marketing campaign measurable
.OUR SERVICES FOR MAXIMUM
CUSTOMER EXPERIENCE
TRACKING CONCEPT
In the first step, we work with you to define your most important goals and relevant key performance indicators (KPIs). We then create a customized tracking concept that helps you to filter relevant information. This allows you to measure your success in the long term.
USABILITY TESTING
With the help of usability testing (so-called A/B tests), we find out whether the structure and layout of your website is well received by visitors. How are certain modules viewed and used? On which page do your visitors bounce most often? We help you to derive strategic improvements based on the data in order to increase the conversion rate of your website.
REPORTING
All data at a glance: To enable you to derive and track the right KPIs for your company, we create dashboards and reports for you, including in the design of your own corporate identity if you wish. The result: your products, customers and business units come into focus.
WORKSHOPS
What does data-driven marketing mean for your company and how can it be implemented successfully? In our workshops, our data experts will show you how you can use data-driven marketing efficiently for your company.
