How we work
We start where you are. Do you already have a branding strategy and brand definition? Is there a particular problem with the product branding strategy? Everything is still in its infancy? No matter what stage the project is at, we build on it to create a common strategic foundation for optimal brand positioning.
COLLABORATIVE INTERACTIVE WORKSHOPS
Brand strategy consulting with a difference: workshops are the perfect medium for developing strategies together. Instead of ready-made food that only needs to be consumed, there is food for the mind and plenty of opportunities to help shape it.
- Brand values
- Branding
- Communication
- Strategic foundations
- Innovative transformation
How does a workshop work?
Workshops are held either at the customer's premises, at our MOSAIQ headquarters or in an online workshop space.
From brainstorming to the finished master plan: Our team works with customers in small groups of 3-10 participants to develop the individual results for the foundations of the brand strategy.
What's it all about
Workshops are suitable for almost any topic and ensure that employees can contribute themselves and their ideas.
An example: Do you know your target group? In the target group identification workshop, personas are developed, i.e. fictitious people with whom the target group can be defined more precisely, and it is determined who the users are and what they do. The customer journey, i.e. the path that potential buyers should take, and the possible touchpoints with the company are analyzed. Personas and customer journeys form the basis of every project so that it is always clear where which users are located.
The navigation structure of a website can also be perfectly developed in a workshop. With the help of techniques such as card sorting, logical and comprehensible menu and navigation structures are developed for the layout of a page structure.
Brand workshops
Brand workshops are about defining corporate values and developing a brand strategy. With the help of brand personas, we work together to determine who the brand actually is and what it should convey and represent.
Strategy board
Always have your goals in mind - the online strategy board creates a permanent point of contact where our customers always have the strategic basics at hand. Does the target group still fit? Have goals changed? The strategy summary can be viewed and adjusted online at any time. So you always stay up-to-date!
Branding
Brand values are the basis for all branding measures and must be reflected in every single project. One thing is crucial: people "buy" emotions. When products are barely differentiated by unique selling points, the image of the brand and the emotions associated with it suddenly become the most important reason for making a decision. What feeling do you want to convey?
Communication
Communication is key - the saying is old, but still true. Brand personality is reflected above all in the way we communicate, so it should be well thought out.
Which channels does the brand use, on which social media networks is it represented and how does it communicate authentically on the various channels? On which channels can my users even be found? Or where are applicants? No idea? Then it's high time to develop a customized communication strategy with the right marketing consultants. Don't forget: Defining a communication strategy is not only important for customers. A uniform communication strategy is also essential for employer branding.Strategy
Our game plan: As a branding agency in Stuttgart, we use the latest scientific findings, proven methods and tools as well as our many years of experience (since 1998) to develop solution strategies that are geared towards the goals (KPIs) and needs of our respective customers, while placing the user at the center.
To this end, we analyze touchpoints and design the customer journey with user behaviour in mind - because only when end customers feel addressed and picked up can our customers' goals be achieved.
TARGET GROUPS ANALYSIS
If you want to offer products or services, you need to know who they are aimed at. With a target group analysis, we determine who the users are, where they are and what they actually expect from a brand. This allows brand communication to be designed in such a way that users feel addressed and picked up.
BENCHMARK ANALYSIS
What are the others actually doing? Looking and comparing is not only allowed, but necessary; it's the only way to improve and stand out from the competition.
The benchmark analysis is carried out using a UX comparing session, in which the user experience of the websites is evaluated and compared according to criteria such as joy of use, usability, added value and performance. Because only those who know what the competition is doing well or badly can do it better themselves.UX-TESTING
UX testing can be useful at different times. A Digital Insights Audit UX, i.e. an inventory and scoring of the current website, is useful, for example, before a relaunch, before further development measures or in the event of general dissatisfaction with the website performance. A catalog of questions is used to create a scoring that shows the website's need for optimization.
UX testing using a prototype can also be useful during the ongoing development process, as it makes the difference between theory and practice visible: Do users actually interact with the website as expected? If not, this gives you the opportunity to make changes early on during the development process and thus avoid mistakes.National Coding
Many companies have headquarters, customers and users from all over the world; many different cultural backgrounds come together. National Coding scrutinizes the user group from a cultural perspective. Just as every country is shaped by a different culture, user behavior is also influenced by it.
Based on Geert Hofstede's six cultural dimensions, user behavior is analyzed and recommendations for content preparation are made depending on the cultural user group.Don't panic: This does not mean that all content has to be prepared specifically for individual countries. Rather, this results in a different arrangement and prioritization of this content.
