Magazine

Target group analysis, customer journey and challenges in UX

The importance and impact of good UX

UX in online stores: success strategies and tips

Advantages and disadvantages of Shopware

Are you thinking about setting up an online store? With so many e-commerce platforms to choose from, this can be a real challenge. However, one platform that stands out is Shopware. We list the benefits of Shopware in detail to help you make your e-commerce decision.

Typography trends in web design

Typography as a design element not only improves readability, but also shapes brand communication.

TYPO3: A perfect fit - or not?

Powerful, flexible, scalable: TYPO3 seems to be the ideal content management system for many projects. But is it also the ideal solution for your website project? We can help you make the right decision.

Improve website usability with simple methods

Ultimately, the goal is to continuously optimize the user experience to ensure that the website best meets the needs and expectations of users.

Rethinking interactive design: AI-supported innovations in the user interface

Combination for success: the importance of UX for CX

User experience (UX) and customer experience (CX) are two terms that appear every day in digital marketing and often seem identical. But is that really the case? Find out here how they can be separated, but are also mutually dependent.

Marketing automation for a better customer experience

Customer experience (CX) is an important factor for the success of a company. Marketing automation can support companies in optimizing their CX. Find out exactly how here.

Measuring and evaluating customer experience

Knowing where your customers come from and whether they are satisfied is crucial if you want to be successful as a company. But can you actually measure this satisfaction? Find out which CX questions are crucial and how tools can help you answer them here.

Good CX to improve the corporate image

A positive CX stands for more than satisfied customers - it can also improve the company's image if it is experienced frequently. Conversely, at a time when customers have the highest expectations, bad experiences usually lead to them switching to a competitor. In this blog post, you can find out how strongly CX influences a company's reputation and how you can increase customer satisfaction.

Accessible design: how it works

The world is characterized by rapid change and all systems need to be more flexible and intelligent. But to ensure that everyone can really benefit from this, companies and organizations must focus on different target groups and include people with various disabilities.