A good user experience (UX) is at the heart of every successful website. UX influences the perception of the website and therefore the entire user experience. Users notice a poor experience immediately if something cannot be found or is not functional. On the other hand, the UX is good when no one notices it. In such cases, the website works smoothly, users have no problems and are satisfied overall. But what exactly makes an exceptionally good UX, and in which areas is it particularly relevant?
Effects of a good UX
An outstanding UX has many positive effects:
- Users find what they are looking for and their expectations are exceeded: A well-designed UX enables users to find the information they want quickly and easily.
- Intuitive user flow: Users effortlessly achieve their goals on the website.
Achieving goals from a business perspective: A good UX helps to generate leads and increase the conversion rate. - Long-term user retention: Satisfied users return more often and remain loyal to the website.
The basics of UX on websites
The digital strategy lays the foundation for a good UX. Detailed planning of the basics and the definition of clear goals are crucial.
The importance of precise goal setting for a better UX
A good elaboration of the goals helps to focus on the really relevant topics and thus ideally maximize the user experience for the target group. Goals can only be achieved if they are defined accordingly.
Important questions that should be clarified include:
- What are the goals?
- What needs to happen to achieve the goal?
- In what time frame should the goal be achieved?
Goals from the users' perspective
Goals are often defined from the company's perspective - such as generating leads, more page views or sales. However, in order to achieve these goals, the user's perspective and goals should be at the forefront. After all, users will only convert to leads, buy a product or visit the site more often if they find what they are looking for.
A well thought-out UX strategy therefore always takes into account the needs and expectations of users to ensure an optimal user experience.
Conclusion
A good UX is crucial for the success of a website. It ensures that users are satisfied and enjoy using the website, which ultimately also benefits the company's business goals.
