Individual design solutions
Users are immersed in the world of the company through the use of a uniform visual world, certain color combinations and other individual, visual elements. The intelligent use of colors, for example, is particularly important to us in order to subconsciously guide users and draw their attention to relevant content.
In contrast to the content of a text, visual elements are perceived at first glance. While text is just a series of letters that only make sense when you take the time to read them, images, for example, automatically trigger reactions in our brain.Is a design dark, bright or even garish? Do we see bright colors, muted tones or soft pastels? What do huge landscapes, cute animals or fancy cars trigger? We capture your brand not only in words, but also in visual stimuli.
MOODBOARD
Images, colors, fonts, graphics, layouts - mood boards are a collection of visual impressions that should help you get a feel for a project or a brand. Mood boards are therefore usually the first step in the design process; they provide impetus for further ideas and inspiration.
If this user experience design basis does not convey the expected feelings or achieve the desired effect, changes can be made even before the actual UX design begins. Don't yet know how your brand should feel? Or do you know exactly what you want to achieve, but not how? Arrange a UX design consultation!
Design trends
The quantity makes the poison. What applies to medicine should also be applied to trends. While some trends can fit a website perfectly and make it exceptional, an excess of trends can quickly lead to oversaturation. Instead of wanting too much, trends should be used deliberately and sparingly as accents.
But which trends are suitable for this and which are better not to burn your fingers on? In regular creative meetings, we evaluate current trends and individually select only those that really suit our customers.
Testing the prototype
Some designs are absolutely perfect, but only in theory. In practice, things can often look completely different. This is where prototypes come into play again.
During the design process, attempts are made to predict how users will interact with the user interface. However, a website can only really be put through its paces with practical UX design testing: Do effects, transitions and microinteractions work? How pleasant is it to use? Are the right elements and content visually in focus and do users notice them first? Does the menu work for users as planned?
Styleguide
Styleguides are essential to ensure that a website looks the same even after future changes or extensions. UI kits or design systems provide a reliable basis for the further expansion of a website. Digital corporate designs even go beyond pure website design and define what designers should consider when creating PowerPoint presentations, e-books or other visual projects.
