Digital marketing campaigns on
all channels
Whether a new product is being launched on the market or the awareness of a company or brand is to be increased: Many goals can be achieved with a campaign. Digital campaigns should be emotional and involve users interactively.
The objectives can always be evaluated and measured.Goals of a campaign:
- Create attention
- Pick up users
- Create awareness
- Create attention-grabbing advertisements
- Recognition value
- Targeted, conversion
- Suitable for the target group
From strategy to design
A successful digital campaign must always be well thought out and should therefore be based on a strategy. This is followed by the concept phase and finally the design phase.
The following options are available for the content of the campaign:
STRATEGY
The first step is to analyze the target group. After all, a targeted campaign can only work if it is clear who is to be reached with the measures. There is often a subordinate campaign for each target group, which then run simultaneously.
The next step is the touchpoint analysis. The focus here is on questions such as: Which channels are relevant for the campaign objective? Where is the target group located? When is the target group reached
We rely on storytelling for digital campaigns because users need to be emotionally engaged and this works best with storytelling. We also pay attention to this in the subsequent brainstorming and idea generation process. We rethink every campaign individually!
CONCEPT
Once the analyses and brainstorming have been completed, we move seamlessly into the concept phase. Here, creativity is the magic word and therefore also the creative implementation of the brand away from the standard. The product or service should generate maximum attention and this requires unusual solutions.
DESIGN
When it comes to design, we make sure that the brand is always recognizable. Campaigns should of course take the corporate design (CD) into account in principle, but can be a little more creative and thus expand the CD. Another plus for campaigns: Design trends can be implemented.
Implementing digital campaigns
After strategy and design, it's time to launch the campaign and play it out on the previously defined channels. We take over the cross-channel playout of the campaign.
It doesn't matter whether it's a large-scale campaign with a big budget or a small campaign on a single channel.We offer the following implementation options:
- LinkedIn (organic/paid)
- Xing (organic/paid)
- Facebook (organic/paid)
- Instagram (organic/paid)
- Twitter (organic/paid)
- Google Ads
- YouTube Ads
- Landing page/microsite for the campaign
