Innovative website with a customer focus
The company needed to be presented in an innovative and modern way in order to stand out from the competition and present itself as an expert. The complex content had to be presented and edited in an accessible and understandable way for the target groups. Suitable products were to be found with just a few clicks.
To this end, a conversational form was developed, for example, which is placed on the homepage in order to respond directly to the needs of all target groups. This way, every user reaches their destination.Objectives of the website relaunch
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Higher visibility in organic search
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Content explained simply and logically
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Positive differentiation from the competition
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Making cardboard tangible
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Safe, future-proof technology and easy maintenance
Implementation of the goals
After a workshop phase, we set overarching project goals together with Krempel: a beginner-friendly information architecture and user journeys for user needs. These created the basis for the design.
Design
Individual modules ensure a harmonious and refreshing look and feel. We adopted the image split (dynamic image cut) from the corporate design as a design element that connects all pages. This image/text combination gives the design an overall dynamic feel.
The new brand identity underlined Krempel's innovative strength and provided users with an impressive and emotional experience.
OPTIMAL USER GUIDANCE
The extensive structure with up to three sub-levels in the menu was visually reduced using simple methods learned by the user. The different target groups are actively guided to the desired areas without losing the overview.
Appropriate contact options are provided on the individual pages to generate leads quickly and easily.
Search and find
Searching and finding topics is much easier and more intuitive thanks to new filter functions. Suitable ideas or products are offered dynamically on every page and create additional added value.
