Digital world - digital brand
We ensure that the digital brand experience, i.e. how customers perceive your brand, is consistently positive. To do this, we look at every single touchpoint your target groups have with your brand. This is because a positive brand experience generates sympathy and builds trust, which in turn enables long-term customer loyalty.
Targets
- Transferring the brand to the digital world
- Touchpoint analysis
- Communication strategy
The 1x1 of your digital brand
You have defined the basics of your brand, recorded its values and characteristics, formulated a value proposition and given it a suitable look. But what does this mean for your online presence?
We know what is important here and successfully transfer your brand to the digital world.
Touchpoint strategy
The digital world today offers companies a wealth of different platforms to maintain relationships with their target groups. Specifically, these include your website, Facebook, Instagram, etc. It is important to define which channels are used for which purpose. Where do companies and users meet and for what purpose?
We work with you to define which of your touchpoints can be used with which intention. This enables you to offer your target groups a consistent and positive brand experience across all channels.
Communication strategy
Not only the channels themselves should be clearly defined, but also the communication on the individual channels. Your communication is the be-all and end-all of your marketing. After all, contact with (potential) customers and the provision of information shape the conditions for your company to position itself on the market in the long term, build trust and generate profits. It is important to bear in mind that communication is different on every channel: the approach on Xing or LinkedIn is different to that on Instagram and companies share different content on their website than on Facebook, for example.
The numerous social media platforms have the advantage that you can reach the desired target group even with a small budget and position your brand in the long term. Xing and LinkedIn are often used for recruiting purposes. More general insights into the company, on the other hand, are more often seen on Instagram or Facebook. For this reason, it is crucial to understand the social media channels precisely and to speak the language of their users. A communication style needs to be found for all these channels and more. This starts with a very simple example: Are users on Facebook on a first-name basis or on a first-name basis?
As digital and communication experts, we support you in communicating in a channel-specific yet consistent way.
The basics of a brand in the digital environment
The basics of a brand are often defined. But are these fundamentals also adapted and disseminated for the digital environment? Because brands often have to be convincing in a different way in digital than in print. To ensure an ideal online presence across all touchpoints, the brand and classic branding are further developed for the digital environment. This allows you to hit the ground running with your brand in the digital environment too!
