The requirements for the
website relaunch
On the one hand, the relaunch focused on the wide range of products, which were to be presented in the best possible way and made more accessible. On the other hand, the new website was to be geared more towards the target group. The aim was also to create a new navigation structure to ensure a longer visit time.
Not only was the foundation laid for a new digital strategy, but also for an excellent user experience of the customer-centric B2B platform.
Goals of the website relaunch
-
Future-proof technical implementation that offers flexibility in content creation
-
individual and suitable contact options
-
Create wow experiences and recognition features
-
responsive design on all end devices
-
Group website (US + EU) with cultural differences
Our requirements with regard to the company website are complex and
demanding. In MOSAIQ we have found a professionally experienced and creative
partner who has dealt intensively with our business model.
business model. In addition to the practice-oriented and appealing
implementation, the agile way of working and the transparency on the part of
on the part of MOSAIQ - even after the go-live.
The implementation of the goals
Our solution approach focuses on the users. In several workshops, we analyzed Vecoplan's initial situation in order to understand the company's requirements and analyze the needs of B2B customers. Based on the results of the workshop, we created a concept with a clear focus on the customers. This allowed us, for example, to lay the foundations for displaying personal and individual contact persons depending on the area of application.
New design with high recognition value
Global, multilingual and responsive: Vecoplan has been given a new look and feel with the relaunch. Visual stimuli such as individual illustrations and a new visual world not only offer a clear recognition feature, but also allow users to immerse themselves in an entire world of experience.
In addition, the content has been restructured and edited so that users can gain a clear overview of Vecoplan's wide range of products.
More interaction for users
Interactive modules such as the conversational form on the homepage offer a helpful introduction for users. The goal can be reached directly with just a few clicks. This form of self-help is primarily intended for users who are new to the site and basically know where they want to go. Simple topic queries provide an easy way to find the content they are looking for on the website without having to use the navigation.
A new navigation concept was developed to present the complexity of the products to users in a very simple way. We also integrated filters for an intuitive search. This way, the right product is offered for every use case, every problem and every benefit.
HIGH FLEXIBILITY THROUGH DRUPAL
The implementation of Drupal as a content management system ensures a high degree of flexibility in the design of the pages. Numerous new modules and functions are part of the new website. Drupal is also the ideal CMS for SEO-optimized content creation and management, making it ideally suited for the future.
