Individual newsletter strategy
and implementation
E-mails determine both our private and professional lives. While they tend to be used for communication at work, private emails often reach us in the form of newsletters.
No wonder! Because when newsletter subscribers are the first to receive a discount or exclusive information with their next order, it makes them want more and binds users to the company or brand.Advantages of newsletters:
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Users who are really interested in companies are reached
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Reference to other channels can be placed
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Performance can be monitored easily and quickly
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Clear fixed costs
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Personal approach
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A/B testing possible
INDIVIDUAL NEWSLETTER DESIGN
A newsletter represents the company or brand. Accordingly, corporate design and other specifications should be adhered to. This makes it easier for users to recognize the brand. But that doesn't mean that the newsletter design can't be creative!
We are happy to support you and create a customized newsletter template for you that adheres to all browser, email client and newsletter tool specifications. As newsletters are often read on mobile devices, we naturally also pay attention to responsive design.
Newsletter provider
We have had the best experiences with the following providers so far:
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MailChimp
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CleverReach
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Inxmail
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Hubspot
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Evalanche
Are you thinking about sending your newsletter using a suitable tool? We would be happy to advise you on your choice!
All tools naturally comply with the applicable GDPR laws. We will be happy to explain the various advantages and disadvantages of the individual providers and which one best suits your individual requirements.
You already have a tool in use - that's no problem either - our experts will be happy to familiarize themselves with the system and support you.
TECHNICAL NEWSLETTER IMPLEMENTATION
How can users register for the newsletter on the website and be automatically recorded in the database? This is where interfaces come into play, which we will be happy to implement for you. We are also happy to support you with recipient lists/segmentation and attribution. It is also possible to integrate dynamic content such as product content or target group-specific content into the newsletter. To ensure that the newsletter is delivered everywhere as planned, we carry out e-mail on acid client tests. This prevents unpleasant surprises during dispatch.
EDITORIAL
SUPPORT
Do you lack the time to create content? Our experts will be happy to do it for you. We create a content plan and, once this has been agreed with the customer, we start implementing it. We are happy to enter images and texts in the relevant newsletter tool and then we carry out a test mailing and the final mailing. Of course, regular reporting is a must, as this is the only way to find out what content users like.
