A website that arouses emotions
First impressions count. This also applies to websites that consist of many subpages. Users often leave a website within 5-8 seconds - you have this time to convince users of your content. In this case, a microsite that quickly draws attention to a single product can help.
What is a microsite?
Microsites are used to improve the profitability of sales for a specific business line of the company. Such specialized websites interact better with users and respond more precisely to their needs.
As a result, microsites are small specialized websites consisting of a few individual pages for effective interaction with a specific target group. They usually sell a small group of products.A microsite can be hosted on a separate domain or within the main site.
The main goal of a microsite is to increase brand awareness and attract the attention of potential customers. Such websites help them to appear in search engines alongside the brand's main website, which increases click-through rates and visibility.
A microsite should create an experience for users and be quickly accessible - at the same time, recognition value and affiliation with the brand must always be guaranteed. In order to keep users on the microsite for as long as possible and convince them, a special focus must be placed on usability. This is the only way to ultimately achieve a conversion.It is also important to know the exact target group and tailor the microsite to their needs. The core topic of the microsite should be a common thread running through the page and guide users in a targeted manner.
Aim of a microsite
- Targeted, conversion
- Create awareness / create an attention-grabbing page
- Create experiences
- Visibility
- Design tailored to the target group
- Focus on the core topic (e.g. product-appropriate - product staging)
The most important advantages of microsites
You ask yourself: Why do you need a microsite at all? The advantages over conventional websites are obvious:
There is no need for a major relaunch, as only a few subpages are being developed. The project therefore remains lean and manageable.
Developing a microsite is quick and easy. In a short time, a company can have a range of specialized websites for products or services live.
Use microsites to improve your SEO capabilities. This not only increases traffic to your microsites - your main website and your brand in general can also benefit enormously
Give new products or services sufficient space. On your main website, there is always a risk of information being lost or users not finding the content they are looking for quickly enough. With a microsite, products and services receive sufficient attention.
Your microsite should be optimized for conversions. Well-optimized microsites awaken the feeling in prospective customers: I must have this product/service immediately!
Our 4 building blocks for your microsite
Strategy
First, we carry out a touchpoint analysis. We clarify which touchpoints users generally come into contact with and where the microsite is located on the user journey. We then need to analyze how users are guided through the site and what they expect on the microsite. This is followed by the conversion strategy, which determines which goals are to be pursued with the microsite and how these can be achieved. Finally, the KPIs are defined.
Create
The microsite concept follows in this phase. We develop wireframes to show which content should be placed and which content should be prioritized. The create phase also includes the design of the microsite, as the brand must be recognizable.
Online marketing
Of course, the microsite must also be SEO-compliant, which we take care of in this step. We would be happy to develop a cross-campaign concept for you that includes the microsite itself as well as a campaign that includes the placement of Google or social ads, for example. In this way, we ensure greater attention for the microsite. Tracking and analytics should also be taken into account for a microsite, as this is the only way to measure the defined goals.
Technology
We find the right technical solution for every microsite requirement. This includes static pages, for example generated by static site generators, individual functionalities in a microsite implemented with Symfony or editorially maintainable content in a CMS. This is made possible by our agile approach and the use of rapid development frameworks. This minimizes the project implementation period and thus reduces the time-to-market of the microsite. Of course, we optimize the pages for search engines and mobile devices so that the website is always as accessible as possible.
