Testing and optimization of existing systems
The development of modern web applications is becoming ever more extensive and complex. The demands of companies in general are increasing, as are the wishes of end users with regard to websites. In addition, application requirements are often underestimated. This often means that the end result is not entirely satisfactory. We are happy to put your websites, platforms and applications through their paces and also support you in the further development of existing systems.
EVALUATION OF INVENTORY SYSTEMS
For maintenance, we have developed a toolset to review web projects in a structured manner and evaluate them using an objective catalog of criteria. This includes an inventory of your web architecture, code reviews for best practices, system-related development and update capability, security and performance audits, as well as a review of your hosting infrastructure.
As a result, you receive an evaluation of your current systems and our assessment of how future-proof they are. You will also receive an initial catalog of measures on how your websites can be optimized.
An assessment like this is always useful. After all, it often happens that users can't find their way around your website, your IT is concerned about security or the collaboration with your agency is problematic, e.g. in terms of implementation quality.Further development with A/B testing
A website is never completely finished and there is always a need for optimization. The behavior of users on the website can be predicted - but it only becomes really clear when the website is live and users are actually interacting with it. A/B tests are suitable for optimization:
Further development of the website for more conversion
A/B testing is ideal for conversion optimization in order to guide as many users as possible to the conversion goal in the long term.
Small A-B tests for optimization
Reach your goal with small steps! The placement of a button or its labeling alone can be decisive in redirecting significantly more users.
Analyze behaviour patterns
Optimizing a page based on gut feeling makes little sense, because everyone has a different gut feeling and individual subjective opinions are not helpful. We test and optimize pages on the basis of behavioural patterns in order to obtain concrete starting points.
Evaluation
The result is evaluated using figures. If an option clearly stands out, the better result, such as the color of a button, is permanently implemented on the website.
Further development of the user experience
The optimization of a system should by no means only be carried out on the technical side! With regular UX tests, we can ensure that concepts and solutions work as they should for users. Regardless of specific user tests, it also makes sense to regularly check websites, applications, etc.
Regular comparing session
The comparing session checks how the site performs compared to the competition. This test is often carried out before major relaunch projects, but should be repeated at regular intervals after a relaunch. This allows you to determine how you are positioned in relation to the competition. In the comparing session, all pages to be compared are evaluated on the basis of 4 categories using a scoring system: Joy of Use, Usability, Added Value, Performance
Measure benchmark
A measure benchmark is less about the content or the design, but about the pure functions and measures that make up a page.
Here, too, a check is made of the company website and competitor websites to see which provider has implemented which functionalities, such as product filters or specific channels.
