Google Optimize

TARGETED OPTIMIZATION OF WEBSITES

Is your website performing satisfactorily? And what content do users respond to? It is worth using Google Optimize to answer such questions. Performance can be measured and analyzed with simple A/B tests on the entire website. Thanks to a direct link to Google Analytics, our experts can quickly analyze how the performance of the website has improved.

Special extra: Google Optimize allows direct editing of the content or modules with a visual editor.

Numerous test options with Google Optimize

A/B testing

This involves testing two versions of the website against each other, with one version of each being displayed to a specific group of users. The division of these groups does not necessarily have to be 50/50. Different button designs or a different content structure are possible. Testing should be carried out over a period of several weeks in order to obtain meaningful data.

Multivariate tests

These tests can be used to test design and different arrangements - i.e. different combinations - at the same time. The button for the shopping cart serves as an example here:

Variant 1: CTA "Add to cart" on green design
Variant 2: CTA "Add to cart" on red design
Variant 3: CTA "Buy now!" on a green design
Variant 4: CTA "Buy now!" on red design

There are therefore four possible combinations that compete against each other in a multivariate test. After a certain period of time, Google Optimize can be used to analyze which combination works best and leads to the most conversions.

Redirect tests

Another option for analyzing a website is redirect testing. These are suitable for comparing new page designs or different landing pages. The pages have different paths or URLs.

Google Optimize is integrated via the code of a page. In addition to website analyses, apps can also be tested in conjunction with Google Firebase.

Further information

Why we recommend remote usability tests

Understand your users better!

06/24/2020

Is there a way to conduct user tests remotely? And preferably from home, of course, and without expensive equipment. This is where remote usability tests come into play!

Do you have questions about Google Optimize?

We will be happy to help you!

Glenn Kusardi

CEO

Would you like to contact MOSAIQ online?
Then use our online contact form!

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Our references

We have been managing the websites of the German Porsche Centers and the PEC Hockenheim for many years. We also support and implement numerous digital solutions and campaigns for the Stuttgart-based car manufacturer.

Digital Analytics

UX & Design

Individuelle Webanwendung

Branding & Strategy

Landingpages

Interface development

Porsche

Almost 600,000 passengers use the buses and trains of SSB every day, which has been providing mobility in the state capital of Stuttgart since 1890. The website is therefore an important point of contact as a service platform for customers.

Interface development

More visibility on the web: We increased awareness of the motorhome and caravan manufacturer with numerous social media and SEA campaigns.

What else we can do for you

Data Driven Marketing

Optimize campaigns in a targeted manner

A detailed analysis of the user journey serves as a comprehensive basis for data-driven marketing measures. With the help of data-driven marketing, we collect and evaluate user and website data and can display content in a more targeted and sustainable way.

Campaigns

Creatively attract attention

With digital campaigns, storytelling can generate targeted attention across multiple channels - whether for a new product or more brand awareness.

Online stores

Holistic advice and implementation

You can make your products available to users around the clock via online stores. Whether consulting, content or technical implementation: we support you right from the start!