Long-term customer loyalty through newsletters
Email is and remains one of the top communication channels, both privately and for business. No wonder, as email marketing can not only strengthen customer loyalty in the long term, but also increase your sales. So why not use emails for marketing measures to reach (potential) customers directly?
Selection of a newsletter tool
We recommend using a tool to send your newsletter regularly and in an organized manner. We have had the best experiences with the providers CleverReach (link), Evalanche and Inxmail - but of course other providers can also be considered. Together we will find the right provider for your requirements.
Of course, we can also connect the selected newsletter tool directly to your website.Advantages of tools:
- The editor functions make designing newsletters quick and easy
- recipient management is straightforward and various lists can be created
- automatic evaluation of your newsletters
- automatic emails can be created
- easy implementation of A/B tests
- test emails can be easily sent before the actual mailing
- GDPR-compliant
Strategy and design of your newsletter
Which topics are relevant for you? At what intervals do you want to reach your customers? We clarify these and other questions together with you and develop a newsletter strategy for you. We will be happy to take care of everything for you, from creating to sending the newsletter, or support you at the appropriate points. On request, we can also create a customized newsletter template that matches your brand identity and meets the requirements of the most common email clients and browsers.
Assembly and shipping
We take care of the structure of your newsletter for you. We can either create the text and images completely ourselves or insert the material you provide in a meaningful way. To maximize the success of your newsletter, we always carry out a test mailing and use A/B testing to determine which version of your newsletter is best received by users and achieves the higher open and click rate.
