One of the many buzzwords in working with online measures is "buyer persona" or just "persona". Unfortunately, even if personas have already been developed, they often end up in a drawer and gather dust after a very short time. However, defining target groups using personas is essential for all online measures and in this webinar we will show you why this is the case, how to create personas and how to work with them.
You know your target group, but you're still not reaching them? If the right people are not being reached, even the best website or advertising will do little to achieve your goals. In theory, personas are a simple way to get more involved with the target group and concretize it. But what needs to be considered when creating them, what is really important and how do you work with personas effectively?
The agenda
- Persona: A definition
- How it works: Creating a persona
- Use of personas in the area of UX & websites
- Use of personas in the area of lead management
- Q & A
What you will learn in the webinar:
After the webinar, you will know why personas are so important for the meaningful and sustainable development of online measures. With the basics and tips for creating personas, you will also learn how to use them and how to make your website target group-oriented.
Your speakers
Together with my team at MOSAIQ, I create digital experiences that inspire and have an impact - and therefore also lead to more leads. My focus is on strategy and concept to make the digital world a little bit better to use.
Together with the Funntastic team, I advise our clients on the implementation of a holistic lead management strategy and on the conception and realization of successful B2B sales funnels.
Request the free webinar recording here
The form to request the webinar recording will be available shortly.
