The check-up for your marketing measures
Are your online marketing measures working? How good is the user experience of your online presence? With our specially developed Digital Insights Audits, we evaluate your digital measures and the perception of your website, uncover weaknesses and identify optimization potential. This ensures that the success of your measures can always be tracked. We offer the Digital Insights Audit for two areas: for your online marketing measures and the user experience of your website.
Is your Facebook content reaching the right target group? Are your URLS already SEO-optimized? How is user activity on your website? Our Digital Insights Audit provides answers to these and other questions.The MOSAIQ Digital Insights Audit allows you to objectively evaluate and monitor your online marketing measures. Our experts check with market-leading tools such as Sistrix, Ryte and the Google Toolset.
The following areas are checked:
Search engine optimization (SEO)
Are the texts on your website SEO-compliant and do they have the potential to be found by search engines? Is your website up to date technically and can it implement all SEO rules for loading times and meta information correctly? These and other requirements are essential for a website. We not only check the content, but also the technical aspect for SEO and examine the technical and strategic approach.
Search engine advertising (SEA)
Are you trying to appear at number 1 in Google search? The competition is advertising on Google and you want to keep up or improve? A campaign strategy based on target group and budget provides the best basis for search engine advertising (SEA). We check your campaign structure, tracking, ad texts and images. With our objective evaluation, we can give you an assessment of how your ads are performing and whether they are efficient enough for your campaigns.
Social media
Are you addressing your target group correctly on the respective channels? Instagram also has different image size requirements than LinkedIn - are these being adhered to? And what about the content in general on the respective channels? Is it appealing and does it offer users added value? We put your Facebook, Instagram and LinkedIn presence through its paces and show you possible optimizations.
Tracking/data analysis
We check the basic settings in Google Analytics and the data quality at the same time. We also check the configuration for errors. Not to forget, when it comes to data: is everything GDPR-compliant? After checking all relevant areas, you will receive recommendations for action to optimize data quality or the structure of your Google Analytics account.
Which area do you want to have checked?
You can decide individually whether you want to carry out a holistic review or only individual areas should undergo the audit.
After the audit, you will receive a score for each area that shows optimization potential for your online marketing measures. We then derive the necessary measures from this and are happy to support you in implementing them.
In order to ensure continuous optimization success, it is advisable to repeat the Digital Insights Audit at regular intervals. We will be happy to create a customized offer for your individual online marketing measures.Digital Insights Audit UX
With the Digital Insights Audit UX, we test and evaluate the user experience of your website and determine which areas have potential for optimization. We evaluate the following disciplines for you:
CONCEPT
Is the navigation structured sensibly? Is the wording clearly understandable and does the menu design fit? These are just some of the topics we take a closer look at. We also focus on the topic of conversion and how contact options etc. are positioned on your website.
STRATEGY
In the strategic part of the Digital Insight Audit UX, we turn our attention to target group management. Is it consistent or are there any dead ends that unsettle users? This part also includes brand visibility
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USER EXPERIENCE
Finally, we will take an objective look at the general design of your website. Is there a button concept? How does the text structure work and are the images used consistent? We also check the content of the website for logical structure and whether it reaches your target group in the best possible way. Not to forget: the joy of use! Do users have added value and a good feeling when they click through your website? We also investigate this question in the Digital Insight Audit UX.
