As a Business Partner Platinum, we are once again taking part in this year's marconomy B2B Marketing Days together with our sister agency Funntastic. During the two-day event, our experts will be on stage in a total of three breakout sessions to share their valuable practical knowledge.
You can look forward to:
The Lead Management Roadmap - How to design the digital B2B marketing funnel with a system
Tuesday, October 8, 2024
Breakout session | 10:50 - 11:50 am
The purchasing decision process in B2B is increasingly changing. Customers are going through their buyer's journey largely autonomously and are approaching providers later and later and are increasingly better informed. Modern strategies and skills are needed to successfully counter this change. Marketing and sales need to realign their interfaces, goals and processes so that initial, non-binding customer contacts become real sales opportunities.
The "Lead Management Roadmap" is the proven path to an integrated digital B2B marketing funnel. In this breakout session, you will learn the six key steps that will enable you to implement a blueprint for digital lead management in your company in a short space of time.
Drupal, Pimcore, TYPO3 - How do I find the right CMS for my project?
October 8, 2024
Breakout session | 3:45 - 4:45 pm
Licensing costs or open source, time-to-market, internationalization, editorial workflows and automation - the selection criteria for the right CMS are very individual. Often, however, only key data is compared for this selection, license costs are weighed up or "we've always worked with this" decisions are made.
These points are also relevant, but in modern workflows and increasingly complex system landscapes, they are no longer suitable as the sole criteria. Choosing the right system, on the other hand, has a direct influence on the editorial team, enables existing processes to be optimized and can contribute significantly to the sustainable success, maintenance and expansion of the website. In this breakout session, you will find out which issues need to be considered and which fundamental differences should be taken into account.
Customer Experience: A Holistic Approach to Brand Communication
October 9, 2024
Breakout Session | 10:30 - 11:30 am
In an age where digital experiences can make the difference between success and failure, it is crucial to understand and design the customer experience (CX) holistically. This breakout session will provide you with valuable insights and practical tips on how to delight your customers at every stage of the customer journey.
Learn how to develop a well-thought-out strategy and effectively connect the various digital touchpoints to create a coherent overall experience. Learn how to better understand and target your audience to build lasting relationships and deliver real value. This breakout session offers you concrete suggestions for optimizing digital measures and thus increasing the satisfaction and loyalty of your customers.
Source header image: marconomy
