Our 4 building blocks for your microsite
Strategy
First, we carry out a touchpoint analysis. We clarify which touchpoints users generally come into contact with and where the microsite is located on the user journey. We then need to analyze how users are guided through the site and what they expect on the microsite. This is followed by the conversion strategy, which determines which goals are to be pursued with the microsite and how these can be achieved. Finally, the KPIs are defined.
Create
The microsite concept follows in this phase. We develop wireframes to show which content should be placed and which content should be prioritized. The create phase also includes the design of the microsite, as the brand must be recognizable.
Your microsite should be optimized for conversions. Well-optimized microsites awaken the feeling in prospective customers: I must have this product/service immediately!
What is a microsite?
Microsites are used to improve the profitability of sales for a specific business line of the company. Such specialized websites interact better with users and respond more precisely to their needs.
As a result, microsites are small specialized websites consisting of a few individual pages for effective interaction with a specific target group. They usually sell a small group of products.A microsite can be hosted on a separate domain or within the main site.
Unser Prozess: Von der Idee zur Microsite
Warum MOSAIQ?
- Digitale Expertise aus Stuttgart mit 20 Jahren Erfahrung
- Alles unter einem Dach: Strategie, UX, Design, Tech
- Interdisziplinäres Team mit echtem Kampagnen-Know-how
- Vertraut mit Prozessen in Unternehmen und Konzernen
