In recent years, companies' marketing budgets have increasingly "migrated" to digital. And this trend is continuing. Digital channels have become the most important touchpoints for companies. As a result, the demands on digital brand management are also growing. Digital branding and UX are receiving more and more attention. In our webinar, we will show you how to successfully transfer the brand to digital channels.
The agenda
- What is a brand experience ?
- Why is the brand more important than the product?
- The basics of a brand
- Tools for cross-channel brand experience
- Summary & questions
What you will learn in the webinar:
What works for print often does not apply to online channels. Accordingly, it is important to understand what to look out for when transferring the brand. We explain the various touchpoints, how you can get in touch with users online and how you can also convince users of the brand and/or product on digital channels.
Your speaker
Together with my team at MOSAIQ, I create digital experiences that inspire and have an impact - and therefore also lead to more leads. My focus is on strategy and concept to make the digital world a little bit better to use.
Request the free webinar recording here
The form to request the webinar recording will be available shortly.
