Typography is much more than just letters on a website. It plays a crucial role in the overall image and has a significant influence on the look, feel and user experience of a website. Its main task is to convey information clearly and concisely and to ensure good readability so that users can grasp the content quickly and easily. Typography is the link between content and design - it guides readers through a website and offers them orientation.
Typography as a design element
Typography is not only a practical necessity for conveying information, but also an artistic element that shapes the visual aesthetics and impact of a design. Through the clever selection and arrangement of fonts, text sizes and colors, designers can create a certain atmosphere. The right typography can tell a story, create emotion and clearly communicate a brand's message.
Current typography trends in web design
New trends and developments are constantly emerging that are changing the way we present text in the digital space. From subtle variations to revolutionary innovations, there are a variety of typography trends that are shaping modern web design.
In this article, we take a look at some current typography trends in web design and explore how they affect the look and functionality of websites. From the use of variable fonts to creative layouts and dynamic animations, there are plenty of ways to bring text to life on a web page and reinforce the brand message.
1. large typography
The trend of "large typography" is characterized by the use of eye-catching and large-format texts that create a strong visual presence on a website. Large typography is used to communicate a message or core idea clearly and concisely. It is often used for impressive headlines or as part of a typographic hero image to immediately grab the attention of visitors. Although this trend has been around for some time, it continues to be reinforced by the pursuit of minimalist design and clear visual messages.
2. variable fonts
Variable fonts offer flexible font design by combining different styles and variations of a font in a single file. This allows web designers to use a greater variety of font styles without affecting loading times. Variable fonts dynamically adapt to different screen sizes and resolutions and offer improved readability and aesthetics. In addition, texts can be easily animated or provided with effects by using variable fonts.
3. transparent letters
Outline texts, also known as "transparent letters", feature transparent letters with a thin border. This trend creates a modern and airy aesthetic that works particularly well in combination with calm background images or videos. Outline texts can be used for large headlines, overlay texts or graphic elements to create a striking visual presentation.
4. font mixing in headlines
The combination of two different fonts in headlines makes the text appear more dynamic and reinforces the individuality and originality of the design. This technique can be used for heroic headlines, product descriptions or call-to-action elements to make them stand out.
5. gradient text
Gradient text, also known as text with a color gradient, creates a unique visual effect by gradually changing the color of the text from one color to another. This trend gives headlines, call-to-action elements or important texts in particular a dynamic and modern aesthetic that attracts attention and strengthens the brand identity.
6. colored texts
Colorful texts set accents and make a website appear lively and dynamic. The use of bold colors can highlight important information and emphasize the uniqueness of a brand. Colored texts can be used to highlight headlines, call-to-action elements or special offers.
7. moving typography
Animated typography, also known as "animated text", adds an interactive and dynamic dimension to websites. Using CSS animations or JavaScript, text on a website can be animated to create an engaging and memorable user experience. Moving typography can be used for headlines, intro elements or highlighting to reinforce the brand message. Although moving typography has been around for some time in web design, it is gaining popularity due to improved browser performance and the growing interest in interactive experiences.
Conclusion
The right typography can improve readability, draw attention and optimize the user experience. However, typography is not just a means to an end, but also a powerful tool that significantly influences the creative quality of a design.
